By March 1997, LeBow was once again worried about his company's future and was
getting desperate to cut a deal.
The states wanted LeBow to admit that the nicotine in his cigarettes was
addictive and they wanted the company to turn in confidential tobacco documents
showing that Big Tobacco conspired to cover up internal activities from
investigators.
In exchange LeBow wanted the settlement to include all cases brought by
individual smokers.
The second settlement was announced on March 20th. Liggett admitted for the
first time that tobacco was addictive and causes cancer, going against what the
seven industry leaders had sworn before Congress on April 14, 1994. According
to the settlement the company agreed to label all its cigarette packages with a
warning that "smoking is addictive." In addition, Liggett agreed to pay 25% of
it's annual pretax income over the next 25 years to the states that had sued
for Medicaid reimbursements (which based on 1996, that amounted to nothing per
year because Liggett had a pretax loss of 14.6 million). Liggett would also
have to turn in document that showed that Big Tobacco covered up research into
health risks and schemed to prevent investigators from finding data.
Liggett's unprecedented concessions represented a serious blow to the
industry. Cigarettes company stocks plunged immediately.
In late April 1998, the Justice Department announced it had secured the
cooperation of the Liggett Group Inc. in Justice's criminal investigation into
the tobacco companies.. The agreement was reached despite Justice refusing to
grant the firm's request for immunity from prosecution.
Click here for more about the
Liggett settlement.
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