a) The New York Times, 1884.
b) Mark Twain, 1900.
c) Groucho Marx, 1952
d) Theodore Roosevelt, 1902
e) Susan B. Anthony, 1915

a) Lorillard Company executives were big fans of the "Superman" comic book series. They named the brand after Clark Kent.
b) They're named after Herbert A. Kent, a Lorillard Tobacco Company executive.
c) They're named after England's Duchess of Kent, who at the turn of the century became the first female member of the British Royal Family to smoke in public.
d) The tobacco in Kent cigarettes was originally grown in Teaneck, New Jersey. (Kent spelled backwards is t-nek).

a) They threw a "Boston Cigarette Party"--on the Fourth of July they dressed up as Indians and threw cartons of cigarettes into the Boston Harbor from the back of a sailing ship they chartered for the occasion.
b) They founded the National Lung Association
c) They started a whispering campaign--they spread rumors that cigarettes were made with paper that had been bleached with arsenic, and with tobacco salvaged from discarded cigar butts.
d) They taught circus pigs and horses to smoke, then launched a national newspaper and billboard campaign around the slogan, "Only a Mammal Would Smoke a Camel."

a) Jim Dumps
b) Pig Foot
c) Pin Head
d) Kookaburra
e) Barking Dog
f) All of the above were cigarette brands.

a) It's hard to tout the health benefits of a cigarette that doesn't cause cancer when you're already pretending that none of your other cigarettes cause cancer.
b) The cigarettes were difficult to use--each pack came with four pages of instructions--and were almost impossible to light. As one analyst put it, it, "it took a blowtorch" to get the carbon element to heat up properly.
c) Smokers had to suck really hard to get any flavor; a phenomenon that R.J. Reynolds researchers dubbed "the hernia effect."
d) Even when smokers did get flavor, the taste was awful. In the words of one test subject, "it tasted like sh__."
e) All of the above.

a) A white, 18-24 year-old female with no education beyond high school.
b) A woman who watches a lot of television ("entertainment she can afford"), especially Roseanne and "evening soap opera (bitches)."
c) A woman who works, but for whom "work is a job, not a career, a way to make money."
d) A woman whose chief aspiration is "to get married in her early twenties," and who spends most of her free time "with her boyfriend doing whatever he is doing." Such activities include "partying," "cruising," and attending "Hot Rod shows" and "tractor pulls."
e) All of the above.

a) Beer-flavored cigarettes, to help smokers stop drinking.
b) Cigarette-flavored beer, to help drinkers stop smoking
c) Cheese-filtered cigarettes. The businessman figured that if smoke could flavor cheese, why couldn't cheese be used to flavor smokes?
d) "Emergency" spontaneous-combustion cigarettes, for smokers with no matches. Tear open the cigarette's sealed foil pouch, and the cigarette tip bursts into flame upon contact with the outside air.
e) All of the above--the guy was really smart.

a) It ignored the insult and went calmly about its business.
b) It sold its Northwest stock and organized a tobacco industry boycott of the airline.
c) It staged "smoke-ins:" tobacco industry executives piled onto Northwest flights and refused to extinguish their cigars, pipes, cigarettes, and hookahs.
d) It issued a press release reporting that passenger complaints against Northwest had increased 1,418% the previous year.

a) It ignored the insult and went calmly about its business.
b) It said it was sorry and promised never to do it again.
c) It sent the press release out a second time.
d) It announced that from now on, all Tobacco Institute employees would travel by train.

a) Only weeks before Kaiser Wilhelms were scheduled to debut, Kaiser Wilhelm banned smoking in the German Army.
b) According to historian Richard Kluger, "Reynolds hesitated to name the product after a living figure because `you never know what the damn fool might do.' "
c) Reynolds learned that Kaiser Wilhelm was a close personal friend of archrival Buck Duke, founder of the American Tobacco Company.
d) The printer misspelled the word "Wilhelm" on 15,000 packs of cigarettes. There wasn't time to design new packs, so Reynolds had to settle for an old camel logo that the printer had lying around the factory.