Certain words and phrases have negative connotations. At Sea World, we
call these "buzzwords." Avoid buzzwords and use more positive words--you'll
give guests a better overall impression.
Buzzword Alternative
sick - ill
hurt - injured
captured - acquired
cage - enclosure
tank - aquarium
captivity - controlled environment
wild - natural environment
tricks - behavior
sex - courtship behavior
Other words to avoid:
dead, die - If people ask you about a particular animal that you know has
passed away, please say "I don't know."
kill - This word sounds very negative. Say "eat" or "prey upon."
play, talk, enjoy - Anthropomorphic, they give human traits to animals
evolve - Because evolution is a controversial theory, use the word
"adapt."
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