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navigation, see below Dick Morris Memo

dick morris memo
May 16, 1995

NEED FOR TELEVISION ADS


A. Need to Run ads in June

1. Free media can only go so far in permanent increase in ratings
2. Need to get basic messages out to the public in the spring before political season is too far along
3. TV use drops in summer, need to move in spring

B. Subject of ads should be Crime/Television

1. 100,000 cops
2. Death penalty extension
3. 1,000 FBI people on terrorism
4. Show presidential toughness

C. Specialized media in specific markets where useful

D. Need to begin scripting/storyboarding now. Further delay is tantamount to saying "no" for June

E. Request approval for Squier to move ahead.



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