 |
Campaign Overview
1. Use of paid media--major use of paid media different from other
Preisdnetial races
A. Need not to take federal funds
-With federal funding, $37 million likely total, $7.5 for fund raising.
Probably less than $20 million for TV
-With federal funding, no ability too TV in key primary states
--If assume half available for media and half for field/Pres visits:
STATE
|
TOTAL
LIMIT
|
MEDIA
POINTS
|
Iowa
|
$914,000
|
2500
|
New
Hamp
(include MA)
|
$2,600,000
|
2800
|
Arizona
|
$1,210,000
|
3300
|
South
Carolina
|
$1,10,000
|
2400
|
Colorado
|
$1,100,000
|
4400
|
Georgia
|
$2,100,000
|
4200
|
Idaho
|
$552,000
|
2800
|
Maryland
|
$1,00,000
|
2100
|
Minnesota
|
$3,000,000
|
7412
|
Utah
|
$552,000
|
3200
|
Washington
|
$1,00,000
|
3500
|
New
York
|
$4,500,000
|
3500
|
(holding
1/4 for New Jersey & Connecticut)
(In three earliest primaries, less than 3 weeks of decent media
coverage)
-Limits presidential apearances in early states, too
-Testing justification for no fed $ in poll:
a. no primary, shouldn't take tax money
b. in era of cuts, spend moeny on Head Start
c. level playing field with 7 Repub. candidates
B. 3 months in 1995/themes
-May (700 points): 100,000 cops
-September (700) middle class tax cut
-Movember (700) welfare/immigration reform
C. January - August, 1996
-Wall to all coverage @ 250 pts./week
D. Cost and Coverage: Pre-convention period
-National network cost: $10,000/point
-Would cost $113 million, way too expensive
-Construct our own market-by-market buy costing $3500 per point
-Cost: $40 million
-Coverage: 43% of US population
-293 electoral votes (55% of total)
-plus 22 easily winnable elect votes not covered=315 votes (59%)
| | |
