Dear FRONTLINE,

Something that was unusual to me that The Persuaders did not mention was the invention of the "PLC" or program length commercial by major toy companies in the 1980s (toys like GI Joe, Care Bears, Masters of the Universe, etc.). PLCs were designed to look like "regular" cartoons but were actually commercials designed to create demand for a particular toy and fantasy by marketing toys directly to children through a medium with which they were familiar - they were cheap and quick to make and bypassed parental approval. The toys themselves that corresponded to the PLCs were launched either just before or after the airing of the programs to reach a peak demand. Those children of the 1980s (my generation - now 18-29 year olds) make up one of the most sought-after demographics in consumer marketing and political marketing today.

Marissa McClure
State College, Pennsylvania

Dear FRONTLINE,

Great broadcast. As a marketer it was interesting to get a boiled down version of what it is all about.

Springfield, IL

Dear FRONTLINE,

As i sat in my house watching this insanity, i only thought "people can't see behind this to what it all really means?" Then it hits me that most people don't have the intellect to comprehend the idea that they're not promoting family values when you buy their product, but just getting you to buy their product. I find it all very sad, and a proof ever more that we're a nation of morons. Everything who watched this having no idea any of this went on needs to do one thing... Get Informed!

John Bauer
Naples, Florida

Dear FRONTLINE,

Being reminded of all the data mining that is done on my life, I am more likely than ever to lie to pollsters, surveys, and other information gathering devices.

Tyler Durden
Baltimore, MD

Dear FRONTLINE,

Marketers should drop the psychological head-games they try to run on the public. The ONLY thing that gets me to buy something is quality at an affordable price (and by affordable, I mean a price that a person making an average $25,000 per year salary can pay).

Marketing is the hallmark of American tackiness. It disgusts me. If corporations would scale back their advertising, perhaps they could lower the prices of products, people could afford to buy more and everyone would be happy.

Kathy Handyside
Southgate, MI